Data request from the hotel side:
Market analysis (competitors, existing spas, rates...)
Rooms available
Occupancy of hotel on monthly basis
Double occupancy on monthly basis
Any available benchmarks
Hotel rack rates.
Hotel average room rate
Mix client (FIT, Groups, Incentive, Direct selling....)
Geographical origins
Average spending power on outlets
Ranking file salary scale.
Possibility to import foreign manpower.
Possibility to import spa treatment products (consumable)
Deliverables from The Private Spa:
Marketing plan - SWOT analysis - Capture rate - Average treatment sale - single & double occupancy - Average spending power spa retail - package rates.
3 years operational Budget forecast
Return on investment forecast after concept & design study.